Recruiting women is not a complicated task, however, specific advertisement and consistency are important factors while targeting women into registered apprenticeship programs. Women need more access to middle-skill jobs, jobs that only require a high school diploma or GED, but do not require a college education. In order to increase the number of women in “non-traditional” occupations, industry stakeholders must increase their recruitment efforts.
Nontraditional occupations are those in which women comprise 25 percent of less of the total employed, according to the U.S. Department of Labor, Bureau of Labor Statistics. Women in nontraditional jobs typically earn 20 to 30 percent more than women in traditional occupations. Entering an occupational area like the trades can provide a living wage for women and their families.
Barriers to the recruitment include but are not limited to:
- lack of skills in the specific trade
- lack of advertisement targeting women and encouraging them to apply
- little resources available to assist in their efforts to balance work and home life
- the discouraging amount of confidence women need to take the leap into a new work environment.
In order to encourage and assist Registered Apprenticeship Programs and Industry Partners, you will find resources available to you free of charge to increase and enhance your recruitment efforts.